There are very few things that really chap my hide, but laziness is certainly one of them. I’ll admit that I am lazy when it comes to certain things like washing my car, mowing my grass, or cleaning up my home office (which I am avoiding right now as I type) but when it comes to looking like a professional, you better believe I want to have things in tip-top shape because impression is everything.
Free Real Estate Marketing Tools For Real Estate Agents
Many MLS and brokerages provide free marketing for real estate agents by syndicating their listings to listing aggregation websites such as Trulia, Zillow, and Realtor.com just to name a few. Many agents have voiced displeasure with this practice, since these sites sell advertising space next to their listings. Did you know that if you took 2 minutes to set up a totally FREE profile, that YOUR name and contact info would show up? These are totally free real estate marketing tools that you really need to take advantage of. You don’t have to pay for any advertising or anything else, just set up your free account.
And while I’m speaking about free accounts, let me also stress the importance of adding your photograph onto your profiles. Nothing looks more unprofessional than this picture next to your listing, blog, or Q&A answers:
The key when it comes to technology is if you are going to use it, do it right. When it comes to the internet, if you do something half-assed, people can, will, and do find this and it makes you look lazy. With the big aggregation sites, you have a huge opportunity for free real estate marketing by putting yourself next to your own listings, where you should be.
The main aggregation sites that you need to have your profile set up:
<strong>(I want to stress that I a NOT recommend purchasing ads or paying for ANY services on these websites)</strong>
Zillow
Trulia
Realtor.com
Are there any others that you have found are a must have?
