I recently learned about OnSwipe in an article on Inman Next. It was a huge “AHA!” for me.
A few quick facts for you:
- Over 50% of local searches are being done on a mobile device
- 20% of all mobile and tablet browsing is done on an iPad.
- 40% of mobile users prefer using the web. Only 21% prefer using an app.
***Update: As mentioned by Peter Toner in the comments below, OnSwipe will only allow a user to see blog posts and will not allow them to navigate to PAGES (like home search). Depending on what your readers are using your site for on their iPad, you may want to hold off on installing OnSwipe until they change this or something similar comes along. Read his article on OnSwipe**
In short, having a mobile version of your website is critical to be able to cater to those who are doing the searching and the iPad is a growing percentage of that mobile audience. OnSwipe is a platform that lets a publisher of any size make their existing publication look beautiful on a tablet web browser in under 3 minutes. And best of all, it is free.
For those of you that use WordPress for your real estate website, OnSwipe is available as a WordPress plugin. (You do know how to install a plugin, right?). They say setup takes under 3 minutes, and they are correct. Once downloaded, setup took less than a minute on this app.
Do you think the iPad is just a fad? How many people are viewing your website on a mobile device? I’d love to hear from you in the comments below.